New Documentary “The Pitch” Reveals Unprecedented Healthcare Safety Innovation Using AI and VR Technology

Invited guests watch The Pitch at The Manor Theater.

To celebrate Patient Safety Awareness Week (March 10–16), the trailer to the Jewish Healthcare Foundation's (JHF) forthcoming documentary The Pitch: Patient Safety's Next Generation was released online, and a private preview of the film was held at The Manor Theatre in Squirrel Hill with friends of the Foundation.

The Pitch explores technological advances to protect patients and detect risks of unintended harm in health settings. From Mike Eisenberg, the director of To Err Is Human: A Patient Safety Documentary (2018), the film showcases the importance of collaboration among those inside and outside of the medical space and creative ways innovators can bring technology to health care. Through expert interviews, recent technology breakthroughs, and one young innovator's journey into the frontiers of medicine, The Pitch offers optimism for the future of patient safety.

Immediately following the viewing, attendees enjoyed a conversation with Artur Dubrawski, a featured expert in the film and professor at Carnegie Mellon University; Dr. Paul Phrampus, medical director of patient safety at UPMC; Lee Harrison, MD, a featured expert in the film and University of Pittsburgh professor in the Infectious Disease Division and Director of the Center for Genomic Epidemiology; Karen Wolk Feinstein, PhD, the film's executive producer; and Eisenberg.

From left to right: Karen Feinstein, Artur Dubrawski, Lee Harrison, Mike Eisenberg, and Paul Phrampus discuss patient safety innovation.

The discussion focused on ways to reward and build a market for patient safety innovations, the importance of producing actionable data on patient safety incidents, and how Tall Tale Productions chose Reetam Ganguli as the star of the film.

The Pitch: Patient Safety's Next Generation is an Official Selection of Cleveland International Film Festival and will have its world premiere at the festival on April 12, 2024. The Pitch has also been accepted to the JFilm Festival and will be available as part of their virtual programming from May 2-12.

Watch the trailer below and learn more about the film at thepitchdocumentary.com, and get a sneak peek into the film through an interview between Dr. Feinstein and the film's star innovator, Ganguli, on the latest episode of the podcast Up Next for Patient Safety.